The origins of the WWW campaign lie with White Ribbon Alliance (WRA) members in India who launched a national campaign called Hamara Swasthya Hamari Awaaz, “Our Health, Our Voice” in 2016 to hear directly from women and girls about their top reproductive and sexual health demands. The aim of the campaign was to elevate women's voices in a way that could lead to constructive dialogue and catalyse effective programme and policy changes. It was designed to focus on women's aspirations concerning the health system – what women want – rather than their critiques.

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