Respect and Dignity for all Women and Newborns

Respectful Maternity Care is a universal human right that is due to every childbearing woman in every health system around the world.

RMC is an integral part of Quality of Care (QoC), which is increasingly recognized internationally as a critical aspect of the maternal and newborn health agenda.

It is recognized that high coverage alone is not enough to reduce maternal mortality and that increased coverage should be accompanied by improved quality throughout the continuum of care.

It's become ever so important to grow awareness and realisation that respectful care is both a healthcare practice as well as a rights-based issue, which is not an 'optional extra', but an inextricable component of quality maternity care.

Respectful Maternity Care is a universal human right that is due to every childbearing woman in every health system around the world.

Respectful Maternity Care Charter

The Universal Rights of Women and Newborns

  • WHAT

    The RMC charter articulates the rights of two entities, the woman, and the newborn, within the vision and provision of a framework for ethical, high-quality respectful maternity care that supports and upholds the dignity of both.


    This charter builds on the original Respectful Maternity Care Charter which has raised awareness and created policy change worldwide.

Download Charter


The White Ribbon Alliance India invites you to Join Us in our efforts to promote the right of women and newborns to a respectful and dignified care and endorse the Respectful Maternity Care Charter: Universal Rights of Women and Newborns.

Endorse the Charter

Fill the form below and upload your organization's logo

Organisation Social Handles

Your logo will be displayed on the Charter and related WRAI social media posts


Online Resources

Online Resources provides downloadable social media posts, film and graphic assets to bring Respectful Maternity Care advocates together to speak loudly and with one voice, so that all women and newborns can receive the respectful and dignified care they deserve.


How to Use?


Share key messages and images on your social channels to help guide your social media activity


Connect through the power of story and share the videos and posts in this toolkit

Make yourown

Personalise the resources in this toolkit to share your own stories, photos, and experiences

Follow WRAI

Stay up to date through our social channels and access more resources to share

Key Messages

Include these salient messages in your communication which clearly articulate the rights of women and newborns while receiving maternity care.

Films on the 12 Rights Watch & Share

Downloadable Graphics

Sample Hashtags

Include one or more of these hashtags in every social communication for augmented visibility and reach.

  • #BaaraHaqHamaara
  • #RespectfulMaternityCare
  • #RMC4All
  • #SafeMothersSafeNewborns
  • #DignityInBirth